Performance Objectives to Consider for your Employees


Performance Culture provides a sample list of Employee Performance Objectives for you to use in your Performance Management System. You can use these objectives or add your own in the Performance Review Template.

  • Percentage of bad debts against invoiced revenue (%)
  • Percentage of customer billing errors (%)
  • Percentage of inventory in accounts payable (%)
  • Percentage of invoices disputed (%)
  • Percentage of overdue invoices (%)
  • Percentage of past due accounts payables to total accounts payables (%)
  • Percentage of past due accounts receivables to total accounts receivables (%)
  • Percentage of payable invoices without purchase order (%)
  • Percentage of receivables outstanding over 120 days (%)
  • Account payable invoicing processing costs (Money)
  • Account receivable invoicing processing costs (Money)
  • Accounts Days Payable (Time)
  • Accounts Receivable, Days (Time)
  • Accuracy of Accounts Receivable (%)
  • Average dollar value of overdue invoices (Money)
  • Credit analysis costs as a Percentage of revenue (%)
  • Cycle time to resolve an invoice error (Time)
  • Percentage of call agent's work time spent speaking to callers (%)
  • Percentage of calls answered within set timeframe (%)
  • Percentage of calls transferred (%)
  • Percentage of complaints via phone channel (%)
  • Percentage of correspondence replied to on time (%)
  • Percentage of customers that are satisfied (%)
  • Percentage of email inquiries responded within 24 hours (%)
  • Percentage of incidents reported more than once by customer (%)
  • Percentage of overdue service requests (%)
  • Percentage of resolved calls that have not been closed (%)
  • Percentage of service requests closed before deadline (%)
  • Answered calls per hour (Number)
  • Average # of incidents handled by each first line operatives (Number)
  • Average after call work time (Time)
  • Average employee costs per incoming phone call (Money)
  • Average hold time of calls (Time)
  • Average speed to answer phone call (Time)
  • Average time open of unsolved service requests (Time)
  • Contact frequency (Number)
  • Cost per Resolution (Money)
  • Customer Complaint Ratio (%)
  • First-call resolution rate (%)
  • Number of complaints (Number)
  • Percentage man hours available (%)
  • Percentage new hires achieving 12 months service (%)
  • Percentage new hires achieving satisfactory appraisal at first assessment (%)
  • Percentage of actual vs target new employee compensation (%)
  • Percentage of competent applicants for open job positions (%)
  • Percentage of employees receiving regular performance reviews (%)
  • Percentage of high performing employees (%)
  • Percentage of HR budget spent on training (%)
  • Percentage of job positions filled with external agency (%)
  • Percentage of low performing employees (%)
  • Percentage of management FTEs (%)
  • Percentage of new hire retention (%)
  • Percentage of part-time employees (%)
  • Percentage of sick days (illness rate) (%)
  • Percentage of total compensation tied to performance (%)
  • Percentage of vacancies filled internally (%)
  • Administration cost per employee (Dollar)
  • Average cost of recruitment per employee (Dollar)
  • Average net income per employee (Dollar)
  • Average hours worked per week (Time)
  • Average open time of job positions (Time)
  • Average overtime hours per person (Time)
  • Average salary per employee (Dollar)
  • Average telephone/communication costs per employee (Dollar)
  • Average tenure per employee (Time)
  • Average training costs per employee (Dollar)
  • Average training days per employee (Number)
  • Company training expenditure as Percentage of salaries and wages. (%)
  • Cost of office space per employee (Dollar)
  • Employee benefit costs as Percentage of labor costs (%)
  • Indirect/Direct Personnel Percentage (%)
  • Labor costs as Percentage of total costs (%)
  • Nearshore and offshore ratio (Ratio)
  • New staff versus experienced staff ratio (Ratio)
  • Profit per employee (FTE) (Dollar)
  • Talent Retention Percentage (%)
  • Percentage of canceled checkouts (%)
  • Percentage of emails that are opened (%)
  • Percentage of leads generated via email (%)
  • Percentage of leads generated via organic search (SEO) (%)
  • Percentage of leads generated via paid search (PPC) (%)
  • Percentage of leads generated via social media (%)
  • Percentage of new visitors (%)
  • Percentage of online ad budget spent (%)
  • Percentage of responses to opened emails (%)
  • Percentage of returning visitors (%)
  • Percentage of unique visitors / members commenting (%)
  • Ad click-through ratio (CTR) (%)
  • Alexa Traffic Rank (tm) (Score)
  • Average Cost per Click (CPC) (Dollar)
  • Average number of page views per visitor session (Number)
  • Average number of visits per absolute unique visitor (Number)
  • Average time on web site (Time)
  • Bounce rate (%)
  • Checkouts per cart (Number)
  • Conversion Rate (%)
  • Conversion rate of email generated online traffic (%)
  • Conversion rate of marketing/sales campaigns (%)
  • Conversion rate of social media online traffic (%)
  • Email abuse complaint rate (%)
  • Forward Email to a Friend Percentage (%)
  • Number of returning visitors (Number)
  • Number of unique visitors of web site (Number)
  • Number of visitors of web site (Number)
  • Opt-out Percentage (%)
  • Revenue per ad click (Dollar)
  • Revenue per Visit (Dollar)
  • Percentage of calls answered within set timeframe (%)
  • Percentage of calls transferred (%)
  • Percentage of escalated service requests (%)
  • Percentage of high priority service requests registered (%)
  • Percentage of incidents reported more than once by customer (%)
  • Percentage of incorrectly assigned service requests (%)
  • Percentage of overdue service requests (%)
  • Percentage of reopened service requests (%)
  • Percentage of resolved calls that have not been closed (%)
  • Percentage of Service Desk Availabilty (%)
  • Percentage of service requests posted via web (self-help) (%)
  • Percentage of service requests resolved within an agreed-upon period of time (%)
  • Percentage of tickets closed without Request (%)
  • Average after call work time (Time)
  • Average number of calls / service request per handler (Number)
  • Average overdue time of overdue service requests (Time)
  • Average speed to answer phone call (Time)
  • Average time to solve service request (Time)
  • Cost to resolve an incident (Money)
  • First-call resolution rate (%)
  • Percentage of corrective maintenance cost (%)
  • Percentage of maintenance hours of operating time (maintenance efficiency) (%)
  • Percentage of maintenance issues despite preventive maintenance (%)
  • Percentage of maintenance issues that could have been resolved with preventive maintenance (%)
  • Percentage of maintenance requests with man-hour estimate within 10Percentage of actual (%)
  • Percentage of new product/service developments launched on budget (%)
  • Percentage of new product/service developments launched on time (%)
  • Percentage of overdue maintenance requests (%)
  • Percentage of preventative maintenance tasks completed by due date (%)
  • Average production costs of items (Money)
  • Defects per million opportunities (DPMO) (Number)
  • Equipment availability Percentage (%)
  • Equipment performance Percentage (%)
  • Finished Goods Turns (COGS/Average Value Finished Goods) (Number)
  • First Run Quality Pass Percentage (%)
  • Maintenance cost over asset value (Ratio)
  • Maintenance cost per unit (Money)
  • Maintenance costs as Percentage of manufacturing costs (%)
  • Maintenance costs as Percentage of replacement asset value (%)
  • Maintenance costs as Percentage of total sales (%)
  • Production schedule attainment (%)
  • Raw material turns (COGS/Average raw material) (Number)
  • Scrap value Percentage (%)
  • Time-to-market of changes to existing products/services (Time)
  • Time-to-market of new products/services (Time)
  • Unplanned maintenance work percentage (%)
  • Warranty claims as Percentage of COGS (%)
  • Percentage of leads generated via direct mail (%)
  • Percentage of leads generated via email (%)
  • Percentage of leads generated via organic search (SEO) (%)
  • Percentage of leads generated via paid search (PPC) (%)
  • Percentage of leads generated via social media (%)
  • Percentage of leads generated via telemarketing (%)
  • Percentage of leads generated via trade shows (%)
  • Average cost per lead of inbound marketing (Money)
  • Average cost per lead of outbound marketing (Money)
  • Average response rates of campaigns (%)
  • Conversion rate of email generated online traffic (%)
  • Conversion rate of marketing/sales campaigns (%)
  • Conversion rate of organic online traffic (%)
  • Conversion rate of paid online traffic (%)
  • Conversion rate of social media online traffic (%)
  • Customer Acquisition Cost (CAC) Ratio (Ratio)
  • Lead to Pipeline conversion Rate (%)
  • Marketing cost per Lead (Money)
  • Number of new leads per lead generation employee (Number)
  • Promotional spend as percentage of first year sales (%)
  • Percentage of customers that are satisfied (%)
  • Percentage of repeat business turnover/revenue (%)
  • Percentage of returning customers (%)
  • Percentage of sales from products launched previous year (%)
  • Percentage of sales of clients under 12 months in the company (%)
  • Percentage of sales reps at or above sales quota (%)
  • Percentage of sales revenue via partner channel (%)
  • Percentage product trials that convert in customers (%)
  • Average customer acquisitions costs (Money)
  • Average new-hire Ramp-to-Quota (Time)
  • Average number of items per purchase (Number)
  • Average order size (Money)
  • Average sales per customer or transaction (Money)
  • Average sales revenue per sales person (Money)
  • Average time from customer contact to sales response (Time)
  • Average time from lead to sales opportunity (Time)
  • Average time to close a sales opportunity (Time)
  • Close Deals Won Percentage (%)
  • Customer Retention Rate (%)
  • Gross Margin as a Percentage of selling price (%)
  • Number of new leads per lead generation FTE (Number)
  • Sales Conversion Cost Per Lead (Money)
  • Sales per employee (Money)
  • Sell Cycle (Time)
  • Percentage of orders delivered with damaged products/items (%)
  • Percentage of Orders Requiring Rework (%)
  • Percentage of orders/items arrives at the right location (%)
  • Percentage of overdue orders (%)
  • Percentage of safety stock used (%)
  • Average days late per late order (Time)
  • Average production costs of items (Money)
  • Backlog of orders (%)
  • Cash to cash cycle time (Time)
  • Customer order cycle time (Time)
  • Customer order pick-to-ship cycle time (Time)
  • Forecast Accuracy (%)
  • Freight bill accuracy (%)
  • Freight cost per unit shipped (Money)
  • Inventory Accuracy (%)
  • Inventory Days of Supply (Time)
  • Inventory replenishment cycle time (Time)
  • Inventory Turns (Number)
  • On time ship rate (%)
  • On-time pickups (%)
  • Outbound freight costs as percentage of net sales (%)
  • Picks per man hour (Number)
  • Scrap value Percentage (%)
  • Total logistics costs as a percentage of sales (%)
  • Total transport cost as Percentage of delivered sales (%)
  • Average age of inventory (Time)
  • Inactive inventory as Percentage of inventory value (%)
  • Insurance costs as Percentage of inventory costs (%)
  • Inventory holding costs (IHC) as Percentage of gross sales (%)
  • Inventory months of supply (Time)
  • Percentage of accuracy in physical stock against system stock (%)
  • Percentage of warehouse shrinkage (%)
  • Floor space utilization (%)